I did not feel like a nice person.” DeMarco can also blame Catherine Sweet, the mind behind the video’s singular concept, for his chilly milk bath. “At one point I had Mac in a latex mask, shivering in a kiddie pool filled with cold milk. “This video has been my most intimate experience with milk yet,” says co-director Sipos in a statement. Outside, the one-man audience goes half-mad over DeMarco’s performance before applauding through a final fade to black. Through the looking glass, he sees various animal-human hybrids (wearing some impressive prosthetics), including a cat-man who appears to be “Cask of Amontillado”-ing himself. Meanwhile, his blank-masked protagonist takes the stage and steps into the spotlight, exchanging nods with Tommy Midnight’s white-gloved onlooker before submerging his face in a fountain. “Baby are you satisfied? / Is this all that you had in mind? / On the square / living life that isn’t there,” DeMarco sings, searching for meaning in the artifice over subdued piano chords and keys. William Sipos and Sean Campos), “On the Square” reads as a comment on performance as both deception and enlightenment-the ugly truths art and entertainment can obscure, or bring to the surface. Mac DeMarco’s last single ahead of his new album Here Comes The Cowboy, out this Friday, May 10, on his own Mac’s Record Label, is “On the Square,” released Tuesday alongside an unsettling music video.
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